Analysis of Electric SUV: What's the Market Prospect of BYD ATTO 3?

Have you ever considered electric vehicles when choosing to buy an SUV? With the global electrification reform, people have to pay attention to the changes in electric vehicles. Today, let's talk about this electric vehicle from China, BYD ATTO 3. What does the market outlook for this vehicle look like? According to the current data, the market performance of BYD ATTO 3 is quite outstanding. Since it officially entered the Malaysian market in December 2022, it has received more than 1,000 orders in just 10 days after its listing, which shows the popularity of the car.

1.Outstanding price advantage: the price is RM 149,800, the lowest in the same level!

There are two models of the 2024 BYD ATTO 3 on sale, with prices of RM 149,800 and RM 149,800, respectively. Compared to the previous 2023 models, the price has dropped, making the cost-performance attributes of BYD ATTO 3 more prominent. The main competitors of BYD ATTO 3 in the market include MG ZS EV, Chery Omoda E5, and Tesla Model Y. This car is already the cheapest choice among similar models.

2024 BYD ATTO 3 Extend Range：RM 149,800

2024 BYD ATTO 3 410km Standard Range：RM 149,800

In addition, BYD ATTO 3 also provides a series of value-added services and after-sales support, including a vehicle warranty of 6 years or 150,000 kilometers, a battery warranty of 8 years or 160,000 kilometers, and a drive unit warranty of 8 years or 150,000 kilometers. It's worth noting that the warranty service provided by the BYD car manufacturer can avoid high costs caused by car failures in the later period, as the insurance costs of current electric vehicles are still higher than those of gasoline cars.

2.Technology and Performance: Excellent endurance ability of 480km! Comprehensive safety configuration!

The cruising range of BYD ATTO 3 has been improved compared to the old model, with the battery pack capacity increased from 49.92kWh to 60.48kWh. This makes the cruising range under NEDC conditions increase from 410km to 480km. The 480km cruising range can already meet the basic needs of consumers. At the same time, the cruising range performances of Tesla Model Y and Chery Omoda E5 are 455km and 430km, respectively.

（Left: Tesla Model Y  Right: Chery Omoda E5）

The driving assistance system of BYD ATTO 3 is one of its core features. The car is equipped with a number of outstanding active and passive safety technologies, mainly including forward collision warning system, intelligent speed assistance system, lane keeping system, automatic emergency braking system, adaptive cruise control, blind spot monitoring, 360-degree panoramic camera, and driver attention monitoring. The above safety configurations are quite comprehensive in the same level of electric SUVs. The evaluation of specific single features still needs to be understood according to the actual test drive by the car owner.

3.Government Support: Tax Benefits and Improved Charging Station for Electric Cars!

The mainstream vehicle type in the domestic market is still fuel vehicles, the development of the electric vehicle industry as a new industry is inseparable from the support and introduction of the government. According to statistics, the government has provided a series of policy supports for the development of electric vehicles, including exempting import tariffs, consumption taxes and sales taxes on electric vehicles to reduce the cost of car purchases, encouraging consumers to purchase electric vehicles and providing one-time subsidies for consumers who purchase electric vehicles, etc., directly or indirectly encouraging domestic electric vehicle consumption.

It is worth mentioning that the construction of basic facilities such as charging stations, the "gas station" for electric vehicles, has also received government support, with the government promising to accelerate the construction of electric vehicle charging stations to support the widespread use of electric vehicles and reduce the inconvenience of charging. The above-mentioned government measures will undoubtedly promote the development of electric vehicles domestically, and further drive the sales and attention of BYD ATTO 3.

From receiving over 1,000 orders within just 10 days of its initial listing to the first shipment of 500 ATTO 3s to Malaysia on January 15, 2023, to Sime Darby Motors delivering the first batch of 100 all-electric BYD ATTO 3s in May 2023. The sales momentum of BYD ATTO 3 is rapid. With the continuous progress of electric vehicle technology and the increasing emphasis on environmental protection globally, it is believed that electric vehicles are an important development trend in the car industry in the future, and BYD ATTO 3 will also gain more attention in its own niche market.