With dual power blessings, Avatar07 officially on the market, targeting Tesla Model Y?
LienSep 27, 2024, 10:34 AM
Recently, Avatar's brand-new mid-sized SUV - Avatar07 was officially launched in China. The new vehicle comes in 6 models and is priced from RMB 219,900 to 289,900, which is equivalent to RM 131,940-162,350. It is positioned as a mid-to-high-end new energy SUV. Notably, this is the third model of Avatar, and the sales of the previous two models were relatively ordinary. Avatar07 is aimed at mainstream family consumers and is expected to become a blockbuster model that boosts the brand's sales.
Appearance: Smooth and Sci-fi Design
From the design perspective, the new car adopts the "Future Elegance" aesthetic concept. The front end still follows the family-style design of the Avatar brand, and the overall shape is very sci-fi. The divided headlights and C-shape daytime running lights increase the recognition of the vehicle. The side design of the car is quite avant-garde, somewhat similar to the expensive brand's hunting car, and the overall proportions of the car are well-balanced.
The car adopts a sloping back design for the top line, but without sacrificing the headspace inside the car, especially in the rear seats. The design on the side also highlights the use of electronic rearview mirrors, which is quite rare in the automotive market. In terms of body size, Avatar07 measures 4825/1980/1620 (1610) mm in length, width and height respectively, with a wheelbase of 2940 mm, positioning it as a mid-sized SUV.
As for the rear design, it continues the simple design style of the previous models. While maintaining full lines, the taillight design makes the tail of the car look sharper. Moreover, the new car does not adopt the rear window-less design of Avatar12, and still retains the traditional rear window.
Interior: Eye-catching Four-Screen Wrap-around Cabin
As for the interior design, the new car still continues the interior design of the Avatar brand. The four-screen wrap-around cockpit is very eye-catching, and the overall design is full of technological sense. As for the in-car system, it adopts the Harmony OS 4 in-car system created by Huawei. The overall fluency, operability, and connectivity are all guaranteed. In terms of configuration, the car is equipped with dual zero-gravity massage seats, Bowers & Wilkins 25 speakers, electric sunblind, and many other features.
Power: Extended-Range and Pure Electric Options
Avatar07 will be equipped with Qiankun Intelligent Drive ADS 3.0, which can achieve high-speed, city Navi on Autopilot, valet parking, ex-vehicle parking, and remote car moving driver assistance functions. In terms of power, Avatar07 offers extended-range and pure electric versions, the pure electric version CLTC has a range of 650km, and the charging time in the 30%-80% range only takes 10 minutes, achieving a maximum replenishment of 350km range. The extended-range version uses the Avatar Kunlun extended-range technology, and the power system consists of a 1.5T range extender and a motor. The two-wheel-drive version of CLTC has a pure electric range of 245km.
Summary
Avatar07 brings a lot of surprises in terms of technology, such as a more mainstream design, Hongmeng cockpit and Huawei ADS 3.0 intelligent driving system, making the car's tech-savvy and intelligent experience better. In addition, the introduction of the extended-range system also makes this car have a larger market, and the price meets the market demand. If the production capacity of this model can be guaranteed, the sales should show a good trend.
In the Chinese market, the Avatar07 is compared with the Tesla Model Y. Although it falls short in brand influence, it has clear advantages in intelligence, interior workmanship, and configuration, and the price is more affordable. In addition, Avatar is a new energy vehicle brand invested in by the three giants CHANGAN AUTO, CATL, and HUAWEI. Whether it will leverage CHANGAN AUTO's overseas sales network to achieve sales in Southeast Asian markets in the future is unknown. Let's look forward to it.
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