Subaru

Subaru is the automobile manufacturing division of the Japanese transportation conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries). As of 2017, it ranked as the twenty-first largest automaker globally by production. Key Features: - Boxer Engine: Subaru is renowned for its use of a boxer engine layout in most vehicles above 1,500 cc. - Symmetrical All Wheel Drive: Introduced in 1972, this drive-train layout became standard equipment for mid-size and smaller cars in most markets by 1996. - Exceptional Partnerships: The BRZ, introduced in 2012 through a partnership with Toyota, features a boxer engine paired with rear-wheel-drive. - Turbocharged Models: Subaru offers turbocharged versions of various passenger cars, including the WRX, Legacy, Outback XT, Ascent, and formerly the Legacy GT and Forester XT. Market Appeal: - Niche Market: In Western markets, Subaru has attracted a small yet dedicated core of buyers. - Target Audience: The company's marketing focuses on individuals seeking signature engine and drivetrain, all-wheel drive, rough-road capabilities, or affordable sports car designs. Cultural Connection: - Meaningful Name: ""Subaru"" is the direct translation from Japanese for the Pleiades star cluster M45, also known as the ""Seven Sisters."" The Subaru logo, inspired by this cluster, alludes to the companies that merged to create FHI. Subaru's commitment to distinctive engine technologies, innovative drivetrain systems, and targeted marketing has solidified its position in the automotive industry.