A New Perspective on Car Buying: An Analysis of Honda City's Competitiveness in the Southeast Asian Market!
WilliamSep 12, 2024, 04:45 PM
The Honda City is widely loved by Southeast Asian consumers for its outstanding fuel economy, reliability, and fashionable design. The Honda brand's good reputation in Southeast Asia, particularly its youthful brand image, also adds points to the Honda City model. In the Thai market, Honda City has long topped the small car sales with its fuel economy advantage; in the Indonesian market, Honda City adapts to market changes by launching crossover models; in the Philippines market, Honda City attracts price-sensitive consumers by introducing entry-level models. These are all successful cases of Honda City's localization strategy based on different market characteristics.
Honda City has always been known for its excellent fuel economy. Honda's unique i-VTEC engine technology allows the Honda City to achieve efficient fuel use while ensuring power. This is undoubtedly a huge attraction for consumers who value economy. Although Honda City is positioned as a small car, its power performance is not weak. Its engine tuning is linear, providing a smooth acceleration experience. At the same time, Honda City's chassis tuning is also quite sporty, providing a good driving pleasure.
Honda City is not very large in body size, with a body length of 4580mm, width of 1748mm, height of 1467mm, and a wheelbase of 2600mm, but it has a very high utilization rate of interior space. Honda's unique MM philosophy (Man Maximum, Machine Minimum) ensures that the Honda City has a good trunk volume while ensuring passenger space. Honda City's seats are comfortable, and the suspension is tuned for comfort, which can effectively filter road bumps. In addition, the sound insulation of Honda City is quite outstanding, providing a quiet and comfortable riding environment for the passengers.
Honda City has always been generous in terms of safety configuration. In terms of active safety configuration, it is equipped with systems such as body stability control system, traction control system, etc.; In terms of passive safety configuration, it adopts a high-strength steel body and is equipped with multiple airbags. Worth mentioning is that Honda City has always had a high preservation rate in the used car market, which benefits from its good reputation and reliable quality.
Honda has a comprehensive dealer network and high-quality after-sales service in Southeast Asia, further consolidating its market position. However, the current Southeast Asian automotive market is fiercely competitive. The rise of electric cars also brings challenges to traditional fuel vehicles. Therefore, Honda City needs to continuously upgrade its products, strengthen new energy layout, and enhance brand youthfulness in order to maintain its lead in the fierce market competition.
If any infringement occurs, please contact us for deletion
Chery Tiggo 9 is about to land in Malaysia under the name Jaecoo J8, updated real-life pictures are available!
On September 25, Chery Tiggo 9 and Chery Tiggo 9 CDM under Chery were officially launched. Among them, the 2025 Chery Tiggo 9 pushed 5 models, and the official guide price is 152,900 to 203,900 Yuan (RM90,000—120,000); Chery Tiggo 9 CMD has 2 models, and the official guide price is 165,900 to 175,900 Yuan (RM98k-104k).Except for the different power systems, the interior and exterior design of Chery Tiggo 9 and Chery Tiggo 9 CMD are identical. It is worth mentioning that, Chery Tiggo 9 will be na
Analysis of the advantages and disadvantages of Mazda CX-5, a SUV that people both love and hate?
Although Mazda comes from the auto powerhouse, Japan, unlike Toyota and Honda, it is not characterized by outstanding sales. Instead, Mazda is a car brand that always sticks to itself. Despite having a very unique brand element, it is stubborn in its products and refuses to compromise with mainstream design. This has caused Mazda's sales to always be unable to match Toyota and Honda, but it can attract a lot of young people's love.The Mazda CX-5, which is the core of Mazda, is positioned the sam
ZEEKR 7X Launched, Breaks 100 in 3 Seconds, Mid-size Pure Electric SUV: Real Shot Pictures Updated!
On September 20, 2024, ZEEKR's first midsize SUV, the ZEEKR 7X, was launched in China. The ZEEKR 7X, as the first family SUV under ZEEKR brand, is positioned as a midsize pure electric SUV. The new car is built on the SEA architecture, with a standard 800V high voltage platform, offering a choice between rear-drive and dual motor four-wheel drive, the latter with a system power of 475 kW, 0-100km/h acceleration in 3 seconds, and optional air suspension. Currently, the only ZEEKR model expected t
Whether it's about appearance or handling, why do young people all like Honda Civic?
If the Honda Accord is a model for family consumers, then the Honda Civic is the top choice for young people. The Honda Civic has evolved into its eleventh generation since its launch in 1973, with global sales exceeding 20 million units. The massive volume reflects its wide recognition and popularity in the global automobile market.Among Honda Civic's young consumer target group, most of them are young people who have not yet settled down, but have a certain economic strength. In the process of
Perodua Bezza is the best-selling, do consumers value fuel consumption or price?
In Malaysia's auto market, Perodua Bezza is undoubtedly a much-anticipated model. According to sales data for the first half of 2024, Perodua Bezza's sales have repeatedly set new highs among many cars, and the sales of 47,100 units in the first half of the year undoubtedly prove the popularity of this model.I. Affordable price, outstanding cost performanceThe price advantage of Perodua Bezza is one of the key factors for its best-selling. As an economical and practical small car, Bezza's pricin
Popular Cars
Car Compare