BMW Group is a renowned global premium manufacturer of automobiles and motorcycles, consisting of four distinct brands: BMW, MINI, Rolls-Royce, and BMW Motorrad. Operating in 140 countries with a production network spanning 31 facilities across 15 countries, the BMW Group holds a prominent position in the automotive industry. In 2020, the BMW Group achieved significant milestones, selling over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The financial performance was robust, with a profit before tax reaching €7.118 billion on revenues of €104.210 billion in the 2019 financial year. The workforce as of December 31, 2019, comprised 126,016 employees. The company's success is attributed to its commitment to long-term thinking and responsible action. Emphasizing ecological and social sustainability, product responsibility, and resource conservation, these principles are integral to the BMW Group's strategy. BMW Group Financial Services plays a pivotal role, engaging in the financing and leasing of BMW Group automobiles and motorcycles. Additionally, it offers selected insurance products, contributing significantly to the company's customer-centric approach. In the Malaysian context, BMW Group Malaysia represents Bayerische Motoren Werke (BMW) AG. Its operations encompass the wholesale of BMW, BMW i, MINI, and BMW Motorrad vehicles, spare parts, and accessories. The organization oversees sales, marketing, after-sales, financial services, and related activities in Malaysia. Key facilities include the National Sales Centre (NSC) & National Financial Services Centre (NFSC) in Cyberjaya, BMW Assembly Facilities at the Kulim Hi-Tech Park, and strategic centers like the BMW Group Data Centre (GDC), Regional Training Centre (RTC), and Parts Distribution Centre (PDC) in Senai, Johor. The extensive BMW dealership network consists of 39 outlets across various Malaysian cities, showcasing the brand's strong presence in the region.